About Pam

Pam GockleyIn 1996, Pamela S. Gockley co-founded a small technology company in rural Pennsylvania. Grumpy Graphics' main focus was graphic design and website development. Be being deeply immersed in technology over the years, Pam was able to spot industry trends in not only business but consumer buying behaviors. Her expertise in technology and consumer behaviors proved to be a winning combination. She began focusing on transitioning businesses in Customer Service, Sales, and Marketing, teaching her trademarked Reputation Factor™ strategy.

By 2009, after the world economic crash, the company’s mission was to transition businesses from a traditional business-centric branding strategy to a modern, customer-centric, reputation-based strategy.

In her third book, Not All Camels are in the Desert, she shares her story of how she broke negative cycles that started early in her life. She survived depression, an undiagnosed learning disability, drug abuse, bullying, and quitting school in 9th grade.

Leveraging the Reputation strategy, she founded The Camel Project. Because of her personal experience starting at age 12, Pam is taking a stand and creating a movement called, "Stop Bullying – I Care”. Bullying has affected millions of people all over the world, oftentimes forcing an ill-prepared student or adult to cope with frustration, dysfunction, isolation, drug abuse, and depression. This ignored segment of our society, without support, festers into anger, causing outbursts of violence or suicide, or both.

The Camel Project’s mission is to not only raise awareness but to provide a toolbox of essential skills Pam needed but did not have, as a student. The skills are for anyone who has experienced bullying, in school, in the workforce, or at home because thoughts and prayers are no longer enough.

Are you ready to support the movement? Bring Pam in to inspire, educate, and encourage your group or school.


  • Reading Area Community College, A.A., Business Management
  • Kutztown University, B.A., Political Science

Published Books:

  • The Reputation Factor™: Repositioning to Succeed,
  • The Art of Running Red Lights: Business Innovation with Reputation
  • Not All Camels Are In The Desert: An amazing personal story of a life turned around.
  • A Blaze of Kindness: Slinky and Laptop's Backyard Adventure

Ms. Gockley's certifications include the following:

  • Practitioner of Cognitive Behavioral Therapy
  • Adult Mental Health First Aid, National Council for Mental Wellbeing
  • Q.P.R. Gatekeeper Certificate, Q.P.R. Suicide Prevention Gatekeeper Program
  • Trauma 101 & 102: An Overview of Trauma-Informed Care, Lakeside Global Institute

The Camel Project has worked with various area organizations, including:

  • Reading School District: Northwest Middle School
  • Reading School District: Safe School Dept
  • Ad Prima Charter School: Grades K-8th Philadelphia
  • Berks County Etchberger Veterans Center

Certifications and Training:


  • Pennsylvania Child Abuse: 
    Certification ID: ZF6KSSPUBV
  • Federal Bureau of Investigation Criminal History:
    TCN: DPW6180959